The potential cost of nudges

The potential cost of nudges

The potential cost of nudges, Published online: 13 May 2019; doi:10.1038/s41558-019-0491-z

‘Nudge’ interventions, such as green energy defaults, may be simple and cost-effective ways to address climate change and can complement more substantive climate policies. But, new research finds that information about a nudge policy lowers support for a carbon tax, unless that nudge policy is described as part of a comprehensive approach.