Read time: 7 mins
What do Adidas, Hilton hotels, and the World Surfing League all have in common?
They’re all climate champions, apparently.
They also have a lot of customers and fans. Much more than most climate activists – just take a look at their Twitter followings – which could explain why this year’s annual UN climate talks welcomed them with open arms.
But are the industries serious about addressing the problem, or are they simply following a greenwash playbook rolled out by the fossil fuel industry each year at the talks?
