‘Cuadrilla Were in My School Today’ — Fracking Company’s New PR Trick

As tensions continue to rise between Cuadrilla, police, and anti-fracking campaigners in Lancashire, Cuadrilla continues looking for ways to buy local people’s support.

One of its main targets for advertising? Young children.

Throughout Lancashire, shale gas company Cuadrilla is promoting its brand and putting its logo in front of hundreds of children through the sponsorship of sports clubs and school competitions.

Cuadrilla-sponsored sports teams pose a unique ethical dilemma as fracking has been linked to air pollution. A 2016 study found that young children and infants’ lungs, hearts and immune systems especially were at risk if they lived near a fracking site.