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Ireland’s embattled beef and dairy sector has taken the unusual step of bringing in a public relations and lobbying firm with links to the tobacco and agri-chemicals industries to defend the sector against a growing chorus of critics.
A consortium of farmers, food processors and state agencies has been formed under the banner of “Meat & Dairy Facts“ to counter what it claims is “disinformation” aimed at beef and dairy products. The initiative is co-funded by six Irish participating bodies.
It will stress the role that meat and dairy plays “in a healthy balanced diet and the incredible efforts that Irish farmers are taking to care for their animals and protect the environment”.
