Read time: 28 mins
Dramatic violin music starts up as the viewer is invited to marvel at Earth, spinning on its axis, from some unknown point in outer space. The camera zooms down to ground level to show the buzz of modern civilisation, and a breathy voice tells us: “we understand how important it is to look after our planet”.
So begins a video released last year by DHL in a bid to promote its new “GoGreen” initiative – the latest effort by the logistics giant, whose operations emitted 41,000 tonnes of nitrogen oxide emissions in 2019, to highlight its engagement with environmental issues.
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