Source: Nature.com
Nature Climate Change, Published online: 14 June 2021; doi:10.1038/s41558-021-01070-1
Climate change communication is more likely to persuade when the message and the messenger resonate with the audience’s values and identities. A campaign field experiment testing online messages tailored to US Republicans increased their climate change beliefs, risk perceptions and issue importance.
http://feeds.nature.com/~r/nclimate/rss/current/~3/Mwpgl0Jf4mg/s41558-021-01070-1
