Using green products leads to a warm glow in shoppers

Source: Science Daily

A new article suggests that spending some of that money on green products might make consumers feel quite a bit better about their purchases. The study looks at the so-called ”greenconsumption effect” — how using a green product creates a ”warm glow” feeling in users — and what it means for retailers in an increasingly eco-conscious marketplace.

https://www.sciencedaily.com/releases/2019/12/191205130605.htm