Where there’s fire, there’s smoke — and social media

Source: Science Daily

The fact that people reliably flock to social media to discuss smoke and fire was the inspiration for a new study by atmospheric scientists. The researchers showed striking correlation between numbers of Facebook users posting about visible smoke, and commonly used datasets for estimating harmful smoke exposure. These include satellite observations, chemical transport models and surface particulate matter measurements.

https://www.sciencedaily.com/releases/2017/08/170802201251.htm