New BP CEO Ends ‘Greenwashing’ Ad Campaign

Source: Desmog UK


Read time: 4 mins

BP’s new CEO Bernard Looney made a big announcement this week, saying he wants to “reinvent” the company and ensure it has “net-zero” carbon emissions by 2050.   

But alongside such headline-grabbing statements about the company’s future was a little-noticed change with more immediate impact – that the company will cease its “Possibilities Everywhere” advertising campaign.