NW Natural is the largest gas distribution company in Oregon, serving 2.5 million people. As the climate crisis worsens, NW Natural, like many utilities, has come under increasing pressure to cut greenhouse gas emissions. The company positions itself as a climate leader, but critics argue that the campaign is largely an exercise in misdirection — an effort to buy time and buy social license for its gas infrastructure. Like many gas utilities around the country, NW Natural is still attempting to grow its gas sales for the foreseeable future.