Source: Desmog UK
Oil giant Shell won the ‘Corporate Influencer’ gong at the 2017 World Media Awards.
The winning campaign, called “Best Day of My Life”, featured a music video featuring ‘energy innovations’ that Shell is supporting, and it went viral shortly after its release.
Shell were understandably smug about their award. Last autumn, the “Best Day of My Life” video went viral in the first week with over 20,000 views and is now up to almost 50,000.