Statoil Drops ‘Oil’ From its Name, But Not its Business Model

Norwegian energy giant Statoil has announced it is rebranding to ‘Equinor’, a new name the firm states is inspired by “words like equal, equality and equilibrium”, as well as “Nor” for Norway.

But is this just an exercise in greenwashing? Just how fair and equitable is the company’s strategy?

After all, Statoil remains, at heart, a fossil fuel company.